ABOUT HAVE FAITH IN YOUR BRAND
The tech industry is competitive and start-ups need every advantage to stand out. As you grow your company, the board and investors will challenge you to demonstrate how your marketing and PR spend is making an impact. Have Faith goes beyond traditional PR and marketing to make your brand stand out and grow measurable market share.
Since its founding in 2010, Have Faith In Your Brand has worked with a range of companies— Fortune 50 B2B and B2C, start-ups, NGOs and VCs— to help them develop and implement strategic marketing and communications initiatives that achieve real results.
Faith’s love for Chinese culture began in 1984 when her family took a life changing trip to fulfill her mother’s goal of visiting every country.
After experiencing six weeks in Beijing, Shanghai, Harbin, Xinjiang, Xian, Chengdu and Guilin, she felt as though she had come home. She fell in love with China’s history, culture and language. Faith later found later a career she loved just as much, Public Relations, after working with Federal Express, Dow Jones & Company and Fortune 20s in mainland China and Taiwan. Watching China evolve in the 1990’s Faith knew that tech was going to be a massive opportunity and transferred to Silicon Valley where she met her partner Mike. Faith went on to create the Dell Women’s Entrepreneur Network at the World Expo in Shanghai and it was that experience of developing, pitching and launching DWEN that gave her the inspiration and motivation to start China’s first cause marketing consultancy Have Faith In Your Brand.
Let’s connect we’ll tell you more about why companies need to go beyond traditional PR and Marketing.
Working in the tech and PR industries for more than 25 years all over the world, Faith knows how to get things done. After creating the Dell Women Entrepreneur Network (DWEN) in 2010, she dared to take her own path and created Have Faith In Your Brand. Have Faith is a different kind of communication consultancy that for the past ten years has helped companies of all sizes to build more than just a name for themselves in the press, but also one that turns customers into brand advocates.
By focusing on corporate thought leadership, strategic philanthropy and channel relations, Faith helps companies move the needle ‘profit speaking’. She is fluent in Mandarin and best known for helping technology and automotive companies successfully market to women and Golden Boomers.