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	<description>Have Faith In Your Brand</description>
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		<title>Have Faith in Your Brand Celebrates Two Years</title>
		<link>http://havefaithinyourbrand.com/2012/12/have-faith-in-your-brand-celebrates-two-years/</link>
		<comments>http://havefaithinyourbrand.com/2012/12/have-faith-in-your-brand-celebrates-two-years/#comments</comments>
		<pubDate>Wed, 12 Dec 2012 04:39:41 +0000</pubDate>
		<dc:creator>webboss</dc:creator>
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		<guid isPermaLink="false">http://havefaithinyourbrand.com/?p=1139</guid>
		<description><![CDATA[UPDATED: 12 December 2012 &#8211; Have Faith in Your Brandis entering its third year riding the cause marketing consultancy&#8217;s expansion into China. Singapore-based HFB saw great opportunity in China&#8217;s nascent NGO sector and in early 2012 began providing brand-to-cause alignment and sponsorship consulting to a host of organizations in Beijing. HFB helps NGOs, social enterprises [...]]]></description>
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		<title>Investing in Social Change in China Discussed at “First China Impact Investing Forum”</title>
		<link>http://havefaithinyourbrand.com/2012/11/investing-in-social-change-in-china-discussed-at-first-china-impact-investing-forum/</link>
		<comments>http://havefaithinyourbrand.com/2012/11/investing-in-social-change-in-china-discussed-at-first-china-impact-investing-forum/#comments</comments>
		<pubDate>Wed, 07 Nov 2012 08:16:59 +0000</pubDate>
		<dc:creator>webboss</dc:creator>
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		<guid isPermaLink="false">http://havefaithinyourbrand.com/?p=1134</guid>
		<description><![CDATA[Beijing played host to the First China Impact Investing Forum on 2 November at the St Regis Hotel. The forum, put on by Avantage Ventures, was titled &#8220;Creating Social Change Capital&#8221; and featured discussions around the fundamental challenges in China&#8217;s social change sector and what that means for businesses and our environment.&#160; &#160; The one-day [...]]]></description>
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		<title>Crash Course in Etiquette for Entrepreneurs Working in China</title>
		<link>http://havefaithinyourbrand.com/2012/08/crash-course-in-etiquette-for-entrepreneurs-working-in-china/</link>
		<comments>http://havefaithinyourbrand.com/2012/08/crash-course-in-etiquette-for-entrepreneurs-working-in-china/#comments</comments>
		<pubDate>Mon, 27 Aug 2012 15:22:04 +0000</pubDate>
		<dc:creator>webboss</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://havefaithinyourbrand.com/?p=1117</guid>
		<description><![CDATA[There are hundreds of books and articles educating business people about how to do business in China.&#160;Instead of spending thousands of dollars and hundreds of hours reading books that will essentially tell you the same thing, I&#8217;ve taken my 18 years&#8217; experience working and living in China and boiled them down into some tips that [...]]]></description>
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		<title>Trending: More Chinese Women Are Going to Business School</title>
		<link>http://havefaithinyourbrand.com/2012/07/trending-more-chinese-women-are-going-to-business-school/</link>
		<comments>http://havefaithinyourbrand.com/2012/07/trending-more-chinese-women-are-going-to-business-school/#comments</comments>
		<pubDate>Tue, 17 Jul 2012 05:41:00 +0000</pubDate>
		<dc:creator>webboss</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://havefaithinyourbrand.com/?p=1069</guid>
		<description><![CDATA[What This Means for Your Business &#160; A recent release from the GMAT&#160;people showed two interesting trends for Chinese women &#8211; first, they are going to grad schools at a far higher percentage than women in other countries and at a much younger age, 25; and second that most are heading to Western universities. For [...]]]></description>
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		<title>Advertorials as Effective PR &#8211; An Asian Take on an Old Tactic</title>
		<link>http://havefaithinyourbrand.com/2012/07/advertorials-as-effective-pr-an-asian-take-on-an-old-tactic/</link>
		<comments>http://havefaithinyourbrand.com/2012/07/advertorials-as-effective-pr-an-asian-take-on-an-old-tactic/#comments</comments>
		<pubDate>Tue, 17 Jul 2012 05:34:04 +0000</pubDate>
		<dc:creator>webboss</dc:creator>
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		<guid isPermaLink="false">http://havefaithinyourbrand.com/?p=1066</guid>
		<description><![CDATA[Big corporate PR departments and their PR agencies in Asia already know about this, but if you are a small or medium business that wants to make a splash without a huge presence or budget, advertorials are a cost-effective tactic. As I discussed previously, finding an agency in Asia without being there is difficult, but [...]]]></description>
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		<title>Getting the Most Out of PR in China</title>
		<link>http://havefaithinyourbrand.com/2012/07/getting-the-most-out-of-pr-in-china/</link>
		<comments>http://havefaithinyourbrand.com/2012/07/getting-the-most-out-of-pr-in-china/#comments</comments>
		<pubDate>Tue, 17 Jul 2012 05:19:48 +0000</pubDate>
		<dc:creator>webboss</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://havefaithinyourbrand.com/?p=1063</guid>
		<description><![CDATA[8 Things Any Small Business Must Know Before Jumping In &#160; China has become THE place to be and I often hear from U.S. and European small business owners that it seems like every company, big and small, is already there selling a product or service. The worry being, &#8216;Am I too late?&#8217; The good [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Tech Companies Can Better Market to Women</title>
		<link>http://havefaithinyourbrand.com/2011/04/how-tech-companies-can-better-market-to-women/</link>
		<comments>http://havefaithinyourbrand.com/2011/04/how-tech-companies-can-better-market-to-women/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 09:43:25 +0000</pubDate>
		<dc:creator>webboss</dc:creator>
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		<description><![CDATA[Do you think IT companies are doing good job marketing to women? It’s a pretty straight-forward question that I recently asked my male and female industry colleagues on Linkedin.com and www.havefaithinyourbrand.com and with IDC predicting IT marketing spend to increase by 8% this year, one that’s important for marketers to ask themselves. The answers were not surprising – 79% said no they weren’t, with 19% saying they did a so-so job. After 15 years in tech PR and marketing, I’ve seen how most campaigns are more male skewed and how few companies focus their efforts at women-owned businesses in particular.]]></description>
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		<title>Taking Women in Business Seriously</title>
		<link>http://havefaithinyourbrand.com/2010/12/taking-women-in-business-seriously/</link>
		<comments>http://havefaithinyourbrand.com/2010/12/taking-women-in-business-seriously/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 10:36:30 +0000</pubDate>
		<dc:creator>webboss</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://havefaithinyourbrand.com/?p=127</guid>
		<description><![CDATA[I attended a very timely and informative luncheon last Friday thanks to the American Chamber of Commerce Singapore.  The keynote was by 20-year consulting veteran Avivah Wittenberg-Cox, who is the author of “How Women Mean Business, A Step by Step Guide to Profiting from Gender Balances Business” and co-author of “Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution”. Joining Avivah on the panel was Gwynne Master, Head of Banks for Asia Global Transaction Sales, Su-Yen Wong, senior partner and managing director of Mercer ASEAN, and Michael Zink, Country Head and Country Officer for Citi Singapore where they talked about how corporations need to get serious about women in business to be profitable, particularly in Asia.]]></description>
		<wfw:commentRss>http://havefaithinyourbrand.com/2010/12/taking-women-in-business-seriously/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>New Consultancy Opens in Singapore Dedicated to Helping SMBs and Women-Run Companies Win in Asia</title>
		<link>http://havefaithinyourbrand.com/2010/11/new-consultancy-opens-in-singapore-dedicated-to-helping-smbs-and-women-run-companies-win-in-asia-3/</link>
		<comments>http://havefaithinyourbrand.com/2010/11/new-consultancy-opens-in-singapore-dedicated-to-helping-smbs-and-women-run-companies-win-in-asia-3/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 11:07:47 +0000</pubDate>
		<dc:creator>webboss</dc:creator>
				<category><![CDATA[Press Release]]></category>

		<guid isPermaLink="false">http://havefaithinyourbrand.com/?p=59</guid>
		<description><![CDATA[SINGAPORE — 4 November 2010 —Have Faith In Your Brand, an exciting new consultancy focusing on delivering high impact, high touch brand experiences where companies can better engage with their customers and target audiences in order to convert them into brand evangelists, launched today.   Leveraging the decades of experience of its founders, Have Faith will work with multinational companies and trade organizations who are looking to enter or expand their presence in key target markets, such as China and Southeast Asia – especially those who are trying to reach the rapidly growing small and medium business space and women-run business segment.  ]]></description>
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